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Brochure Printing Reference

 
 
A/W - An abbreviation for Artwork.
Align - To line up typeset or other graphic material as specified, using a base or vertical line as the reference point.
Art paper - A smooth coated paper obtained by adding a coating of china clay compound on one or both sides of the paper.
Bit map - Computer image made up of dots (pixels). Each dot represents one bit. For high-quality publishing, bit map refers primarily to a graphic image as it appears on screen. Bit map graphics, when printed, have a distinctly “computerized” look to them, as they suffer badly from aliasing.
Bleed - Printed image extending beyond the trimmed edge of a page, usually 5mm.
Blow up - An enlargement, most frequently of a graphic image or photograph.
Calendered finished - Produced by passing paper through a series of metal rollers to give a very smooth surface.
Caliper - Thickness of paper, usually expressed in thousandths of an inch. 
Carbonless - Paper coated with chemicals and dye which will produce copies without carbon paper. Also referred to as NCR (No Carbon Required).
Cast coated - Art paper with exceptionally glossy coated finish usually on one-side only.
Chalking - A powdering effect left on the surface of the paper after the ink has failed to dry satisfactorily due to a fault in printing.
Coated - Printing papers which after making have had a surface coating with clay etc, to give a smoother, more even finish with greater opacity.
Colour Separations - The process of separating full-colour photographic transparencies or prints into the four colour components needed to create printing plates in the four process ink colour of black, cyan, magenta, and yellow. Most colour separations are now done by computerized scanning of the original image.
Colour Transparency - A full-colour transparent positive image. Also called a chrome, or slide.
Concertina fold - A method of folding in which each fold opens in the opposite direction to its neighbour, giving a concertina or pleated effect.
Continuous tone - An image in which the subject has continuous shades of colour or grey without being broken up by dots. Continuous tones cannot be reproduced in that form for printing but must be screened to translate the image into dots.
Creep - Phenomenon of the middle pages of a folded signature extending slightly beyond the outside pages. To adjust for the creep, pages can be shingled in stripping to slightly different page widths.
Cromalin - Trade name for a colour proofing material consisting of transparent layers laminated in one piece to a backing. Each layer represents the film for one colour. The result is a crisp, bright simulation of the printed product.
Crop Marks - Lines near the edges of an image showing portions to be eliminated.
Die - A hardened steel engraving stamp used to print an inked image. Used in the production of good quality letter headings.
Die cut - To cut irregular shapes in paper using a metal die.
Dot gain - Phenomenon of halftone dots printing larger on paper than they are on films or plates, reducing detail and lowering contrast on the final printed piece. This is primarily due to the fact that ink has a tendency to bleed when it hits paper. The type of ink and paper can affect the amount of dot gain dramatically. Newsprint suffers from heavy dot gain due to the coarseness of the paper fiber.
DPI - Dots per inch. Referring to the output resolution of a device like a laser printer, ink jet printer or imagesetter. Devices can range from low resolution (300 dpi laser printer) to very high resolution (2400 – 4000 dpi imagesetter). Generally, the higher the resolution the higher the quality of the output.
DPI (Dots per inch) - The measurement of resolution for page printers, phototypesetting machines and graphics screens. Currently graphics screens reproduce 60 to 100dpi, most page printers work at 300dpi and typesetting systems operate at 1,000dpi and above.
Dummy - Replica of the finished piece, marked with colour breaks and folds, made with the paper selected for the job.
Dyeline - Proof made from stripped-up negatives or positives, used as a final proof to check position of image elements, folding, colour breaks, etc. All colours are indicated by different shades of blue.
Emboss - A raised image created by stamping a paper sheet with a metal die.
End papers - The four page leaves at the front and end of a book which are pasted to the insides of the front and back covers (boards).
EPS Files - Files saved in Encapsulated PostScript format. PostScript files, which contain both the page elements and the page description language for the printer, are both input and output-device independent; however, they cannot be edited or modified in this format.
Face - An abbreviation for typeface referring to a family in a given style.
Film - The material produced by prepress houses to allow a printing plate to be made for press. It takes the form of thin sheets of plastic, at first glance looking like acetate sheets, with a negative image of the artwork on it. Film can hold a higher resolution than paper and produces a completely opaque black that is necessary for the photographic process for producing printing plates.
Flexography - A rotary letterpress process printing from rubber or flexible plates and using fast drying inks. Mainly used for packaging.
Flop - To reproduce a photograph or illustration so that its image faces opposite from the original.
Font - All of the characters and associated spacing of one size of one typeface.
Form - One side of a press sheet.
Four-colour process printing - Technique of printing that uses process colours – cyan, magenta, yellow and black – to simulate full colour images. Use a magnifying glass or a photographic loupe to examine the lighter areas of the cover and you will see the individual halftone dots that make up a four-colour image.
French fold - A sheet which has been printed on one side only and then folded with two right angle folds to form a four page uncut section.
Gatefold - An oversize page where both sides fold into the gutter in overlapping layers. Used to accommodate maps into books.
Gravure - A rotary printing process where the image is etched into the metal rplate attached to a cylinder. The cylinder is then rotated through a trough of printing ink after which the etched surface is wiped clean by a blade leaving the non-image area clean. The paper is then passed between two rollers and pressed against the etched cylinder drawing the ink out by absorption.
GSM - Grams per square metre. The unit of measurement for paper weight.
Gutter - Space between columns of type where pages meet at the binding.
Halftones - Continuous-tone photographs or artwork that have been photographed through a screen to convert the image into dots for reproduction. Halftones can be positive or negative and on film or paper.
Hardback - A case bound book with a separate stiff board cover.
Head - The margin at the top of a page.
Hickies - A dust particle sticking to the printing plate or blanket which appears on the printed sheet as a dark spot surrounded by a halo.
Image Area - Portion of a negative or plate corresponding to inking on paper; portion of paper on which ink appears.
Imposition - Refers to the arrangement of pages on a printed sheet, which when the sheet is finally printed on both sides, folded and trimmed, will place the pages in their correct order.
Insert - An instruction to the printer for the inclusion of additional copy.
Kerning - The adjustment of spacing between certain letter pairs, A & V for example, to obtain a more pleasing appearance. Not all DTP systems can achieve this.
Keyline - An outline drawn or set on artwork showing the size and position of an illustration or halftone.
Laid - Paper with a watermark pattern showing the wire marks used in the paper making process. Usually used for high quality stationery.
Laminate - A thin transparent plastic coating applied to paper or board to provide protection and give it a glossy finish.
Landscape - Work in which the width used is greater than the height. Also used to indicate the orientation of tables or illustrations which are printed ‘sideways’.
Letterpress - A relief printing process in which a raised image is inked to produce an impression; the impression is then transferred placing paper against image and applying pressure.
Lines per inch - Measure of screen ruling expressing how many lines of halftone dots are contained in one inch. The higher the lines per inch (line screen) of a publication, the greater the sharpness of the images. Compare the photographs in a newspaper (generally around 85 lines per inch) with the photographs of a magazine (about 150 lines per inch). It is possible to run out an image with a high resolution (dpi) and a low line screen (lpi).
Lithography - A printing process based on the principle of the natural aversion of water to grease. The photographically prepared printing plate when being made is treated chemically so that the image will accept ink and reject water.
Makeready - All the activities required to set up the press for a pressrun, including running test sheets of paper.
Make-up - The assembling of all elements, to form the printed image.
Making ready - The time spent in making ready the level of the printing surface by packing our under the forme or around the impression cylinder.
Moiré - Undesirable pattern in printed halftones and screen tints, usually caused by incorrectly aligned screen angles.
Negatives (negs) - A film negative version of an image area, obtained either by shooting the mechanical page with a process camera, or by running out film through an imagesetting system.
Offsett Printing - Offset printing is a printing is a printing process that uses metal plates and ink; it is characterised by the use of a blanket cylinder, a rubber plate that picks up the image from the metal plate itself and then transfers that image onto the sheet of paper. In offset printing, the actual plate never directly touches the paper.
Overprinting - Printing over an area already printed. Used to emphasise changes or alterations.
PMS, Pantone Colours - Pantone Matching System, a commercial system for specifying colours by means of numbered colour samples provided in swatch books.
Perfect Binding - A common method of binding paperback books. After the printed sections having been collated, the spines will be ground off and the cover glued on.
Perfecting Press - Press capable of printing both sides of the paper during a single pass.
Photogravure - A printing process where the image is etched into the plate cylinder. The main advantage of this method of printing is the high speed, long run capability. Used mainly for mail order and magazine work.
Plate - Piece of paper, metal, plastic, or rubber carrying an image to be reproduced using a printing press. Produced photographically using film negatives to control the photographic exposure of the plate. Exposed areas of the plate hold ink on press, thereby reverting the negative image back into a positive.
Portrait - An upright image or page where the height is greater than the width.
Prepress - Camera work, colour separating, stripping, platemaking and other services provided prior to printing. Typically used these days to refer to the process of having film run out to an imagesetter.
Process colour - The four standard ink colours used in full-colour printing: black, yellow, cyan, and magenta.
Progressives - Colour proofs taken at each stage of printing showing each colour printed singly and then superimposed on the preceding colour.
Proof - Test sheets run at all stages of the printing process to check for and reveal potential flaws or errors before they are committed to a final press run. Keep a copy of each stage of the proofing process to track down when and where an error on press has occurred. Errors that were caught by you on a printer’s proof, but not changed by the printer, will not be your financial responsibility.
Proof correction marks - A standard set of signs and symbols used in copy preparation and to indicate corrections on proofs. Marks are placed both in the text and in the margin.
Pulp - The raw material used in paper making consisting mainly of wood chips, rags or other fibres. Broken down by mechanical or chemical means.
Raster Image Processor (RIP) - The hardware engine which calculates the bit-mapped image of text and graphics from a series of instructions. It may, or may not, understand a page description language but the end result should, if the device has been properly designed, be the same. Typical RIPs which aren’t PDL-based include the Tall trees JLaser, the LaserMaster and AST’s TurboLaser controller. A basic page printer comes with a controller and not a RIP which goes some way to explaining the lack of control.
Ream - 500 sheets of paper.
Register - To place printing properly with regard to the edges of paper and other printing on the same sheet. Items out of register seem to be out of place, skewed or blurry.
Register Marks - Used in colour printing to position the paper correctly. Usually crosses or circles.
Resolution - The measurement used in typesetting to express quality of output. Measured in dots per inch, the greater the number of dots, the more smoother and cleaner appearance the character/image will have. Currently Page (laser) Printers print at 300, 406 and 600dpi. Typesetting machines print at 1,200 dpi or more.
Reverse out, knock out - Type or other image defined by printing the background rather than the image itself, allowing the underlying colour of paper or previously printed ink to show in the shape of the image.
Right reading - A positive or negative which reads from left to right.
S/S (Same size) - An instruction to reproduce to the same size as the original.
Saddle stitching - A method of binding where the folded pages are stitched through the spine from the outside, using wire staples. Usually limited to 64-page size.
Scale - To identify the percentage by which images should be enlarged or reduced.
Scanner - A digitizing device using light sensitivity to translate a picture or typed text into a pattern of dots which can be understood and stored by a computer. To obtain acceptable quality when scanning photographs, at least 64 grey scales are required.
Score - To mechanically crease paper along a line so it will fold more easily used on paper stocks 170 gsm or over.
Screen Tint (also called Benday) - A tint of either black or another ink colour, specified as a percentage of black or another ink colour, printed as dots of uniform density.
Security paper - Paper-incorporating special features (dyes, watermarks etc) for use on cheques.
Self-Cover - Publication made entirely from the same paper so that cover is printed simultaneously with inside pages.
Set off - The accidental transfer of the printed image from one sheet to the back of another.
Sheetfed Press - Press that uses pre-cut sheets of paper, rather than rolls.
Showthrough - Printing on one side of the paper that can be seen when looking at the other side.
Specifications - Complete and precise descriptions of paper, ink binding, quantity, and other features of a printing job.
Spot Colour - Colours specified in PMS inks other than the four standard process colours.
Stripping - The assemblage of film for platemaking. Stripping involves correcting flaws in film, assembling pieces of film into forms, and ensuring that the film and forms register correctly.
Swatch - A colour sample.
Text Paper - Paper grade characterized by textured surfaces, such as laid, cockle, wove, etc. May also be used to describe paper used for the text portion of a publication, as opposed to cover stock.
Thermography - A print finishing process producing a raised image imitating die stamping, The process takes a previously printed image which before the ink is dry is dusted with resinous powder. The application of heat causes the ink and powder to fuse and a raised image is formed.
Tint - The effect of adding white to a solid colour or of screening a solid area.
Tip in - The separate insertion of a single page into a book either during or after binding by pasting one edge.
Transparency - A full colour photographically produced line art from a continuous tone original.
Trap - The tiny amount of overlap between two printed areas that ensures a “butt fit” between those areas without white paper showing through.
Trim - The cutting of the finished product to the correct size. Marks are incorporated on the printed sheet to show where the trimming is to be made.
Trim Size - Size of the printed product after the last trim is made.
Twin wire - Paper which has an identical smooth finish on both sides.
Typo (US) - An abbreviation for typographical error. An error in the typeset copy.
Typography - The design and planning of printed matter using type.
Up - Printing two-up or three-up means printing the identical piece two or three times on one sheet of paper in one impression.
UV Coating - Liquid laminate bonded and cured to the sheet with ultraviolet light.
Varnish – Clear finish applied like ink on a press that provides additional protection and sheen to a printed piece. A varnish may have a dull or glossy appearance, and may be tinted with coloured ink. A flood varnish is applied to the entire page; a spot varnish is applied only to selected image areas and requires a printing plate to apply.
Vignette - A small illustration in a book not enclosed in a definite border.
Washup - The process of cleaning a press after a press run.
Watermark - An impression incorporated in the paper making process showing the name of the paper and/or the company logo.
Web - A continuous roll of printing paper used on web-fed presses.
Web Press - Press that uses paper in rolls, rather than cut sheets.
Weight - The degree of boldness or thickness of a letter or font.
Wire stitching - see saddle stitching.
Work & Turn - A method of printing where pages are imposed in one forme or assembled on one film. One side is then printed and the sheet is then turned over and printed from the other edge using the same forme. The finished sheet is then cut to produce two complete copies.
Work and Tumble - A method of printing where pages are again imposed together. The sheet is then printed on one side with the sheet being turned or tumbled from front to rear to print the opposite side.
Wove - A finely textured paper without visible wire marks. 

 


 


 
         

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